Covidity

 

Blink and You’ll Miss It

 
 
 
 
 
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At its core, Covidity is a digital graffiti art piece broken into six wildly surreal worlds that represent the pandemic’s psychological effects on each of us. The short animated film screened in outdoor environments across Manhattan and Brooklyn is a visual poem that conjures familiar feelings of lockdown, juxtaposed with the relative freedom of being outside. In the conception and execution of Covidity, ThoughtMatter used the most powerful weapon in its arsenal, creativity, to give visual representation to the mind-bending cultural shift we’re collectively experiencing.

 
 
 

 

 
 
 
 

New York, NY 10/22/2020  •  Brooklyn, NY 10/23/2020

 
 
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Covidity represents not only an artistic outlet but a redefinition of how designers can make an impact in times of crisis. With this project, ThoughtMatter provided the chance for people to reflect on and immerse themselves in an artful experience that will live on as a long-term reminder of this unique historical moment.

 
 
 
 
 
 

 
 

Mask on or F*ck Off.

 

Watch the full animation below.

 
 

 

 
 
 

 

Thank you to our partners Jason Chen and Sense NYC.

 
 
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