Millenniheirs

Deeper than a Demographic

Everyone hates millennials. They’re lazy, entitled, and they all live on their parents’ couches. At least that’s the mainstream narrative. As a studio comprised of many millennial creatives, we saw this broad characterization of an entire generational cohort as misguided and unfair. At a time when millennials have emerged as the primary drivers of our culture, we wanted to examine the millennial experience and perspective in good faith. What does it mean to be a millennial? What are their habits? What is shaping their politics? What is their outlook on the future? 

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Each generation has something different at which they are all looking.

-Gertrude Stein

Millenniheirs grew from our understanding of millennials as inheritors of the tangled fabric of a globalized society. We presented our research and analysis in a custom book to help readers come to a deeper, more nuanced understanding of the now largest generation in the United States. We also hosted a panel of influential millennial thinkers and entrepreneurs during Social Media Week, and our ongoing Millenniheirs podcast tracks how the millennial experience continues to evolve. As millennials grow families, build businesses, run for office and make other significant contributions to the world, a fair and authentic millennial narrative is more critical than ever.

Check out some of our favorite Millenniheirs

Whether using their own influence and experiences to shift the cultural climate or to give brands a much-needed voice on social media, these millennial changemakers continue to define what it means to be a Millenniheir.

Laurel Dewitt
Metal and Chain Designer to the Stars

Instagram: @laureldewitt
Post to Peep: Queen Bey Rocking a Custom Crown by Laurel

Yari Blanco
Founder and Editor-in-Chief of Digital Sisterhood, The Girl Mob

Instagram: @theyariblanco
Post to Peep: Creating Authentic Content for Multicultural Audiences

Nathan Allebach
The Social Voice Behind Steak-umm’s Twitter

Twitter: @nathanallebach
Post to Peep: Frozen Beef Dropping Serious Knowledge