An Emblem for Our Collaboration

 

Reflecting on the Future

 
 
 
 
 
 
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Reflection is central to the creative process. It encourages clarity, nurtures gratitude and informs how one approaches future endeavors. As 2020 drew to a close, we gathered as a studio to reflect not just on the year’s challenges, but on our rewarding work, enduring partnerships and social engagement.

We wanted to transform these thoughts and feelings into something tangible. We wanted to create a gift for our friends, collaborators and clients to show our appreciation for their remarkable work and for joining a community of people who believe in the power of art and design to effect positive social impact.

 
 
 
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Jean Luc Godard

 
 
 
 
 
 

These themes of solidarity, community and shared values are mirrored in the idea of the flag, and that soon emerged as a poignant symbol of our reflection. For each of our clients, we designed a unique flag that reflects their identity and a core value we share. A minimalist approach often makes for the most powerful symbols. So we kept things simple and used the basic principles of good flag design: flat colors, no text or numbers, no seals or busy designs. We boxed each flag with a short, poetic note as a creative expression of our appreciation.

 
 
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The flag can represent a real, physical place, too. Flags are created to be flown, hoisted high for all to admire. We photographed each full-size flag in a unique location that calls to mind our clients—a park, amphitheater, dog park and even a diner. This gesture communicates the value of the shared spaces we lost in so many months of social distancing, and it shows our optimism as we forge ahead into 2021.

 
 
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